https://www.laraolsen.com/work daily 0.75 2023-05-16 https://www.laraolsen.com/work/hanami monthly 0.5 2023-05-16 https://www.laraolsen.com/work/coming-of-age-day monthly 0.5 2023-05-16 https://www.laraolsen.com/work/in-the-kitchen-with-zooba monthly 0.5 2023-03-12 https://www.laraolsen.com/work/self-care-cancel-your-plans monthly 0.5 2023-03-12 https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/7a261bdc-1c39-4f1d-bc29-586194dabf59/ice+roller.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - ESARORA Ice Roller Now using an icy skincare tool in winter may be the last thing on your mind but with the benefits this roller can bring, you might change your mind. This ESARORA ice roller reduces the appearance of pores and redness meaning it’s perfect for skincare or as a step before applying your makeup. It also works as a massaging tool that promotes lymphatic circulation. One shopper raved that they use it not only for the skin benefits but that it helps for their migranes and jaw pain. Price at time of publish: $20.99; amazon.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/de79a62f-5f1c-4ff1-9f85-42c002b4be34/jade+roller.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - Jade Roller & Gua Sha Face Roller Perhaps the OG of self-care, this jade roller and rose quartz gua sha will give you that in-office facial massage you’ve been dreaming about. Gua sha, if you’re not familiar is a traditional Chinese healing method involving a smooth-edged tool to stroke skin. It’s become a huge trend in the beauty industry and largely because of it’s skincare benefits. It firms skin, improves fine line and shapes the jawline by reducing facial puffiness. It can also help with the absorption of serums and moisturizers. One shopper said “this has become a really valued part of my daily self-care routine” and that it’s helped their mental and physical health. Another shopper recommended keeping it in the freezer because it “helps me feel more awake”. Price at time of publish: $16.99; amazon.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/a0a30067-7555-4106-bda2-cf15c682c374/clay+mask.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - Sand & Sky Australian Pink Clay Mask Does anything feel as luxurious and like you’re at a spa retreat, than a clay mask? This Australian pink clay mask from Sand & Sky is great for targeting enlarged pores and blackheads. It reduces pore size, evens skin tone and draws out excess oil. Plus it comes with a nice brush for applying the mask, making this at-home treatment feel a little more elevated. This product has its share of loyal followers, with one shopper exclaiming that they’re a self-professed “skincare junkie” but “when all else fails, this is my go-to product”. Price at time of publish: $39.90; amazon.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/726e7fb2-2f9c-4050-9225-68654d3a7478/laneige.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - Laneige Lip Sleeping Mask Lip care is most important in the winter out of any other season and this product could be your secret weapon. This lip mask from Laneige works overnight so you wake up with plump, moisturized lips. It has Vitamin C and antioxidants to not just moisturize but improve the look of your skin. It also comes in different flavors like Berry, or Gummy Bear. Very reminiscent of those fun Chapstick flavors. Shoppers rave that this has saved their chapped lips. One reviewer said “it will last all winter” because of how little you need. Another reviewer raved that they had “chronically chapped lips and this has done it”. Then even ended up purchasing one for their daughter who “loves it too!!”. Price at time of publish: $24.00; amazon.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/2feb7ec7-16f3-4442-8e1a-a88f39b1ba71/pillowcase.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - Natural Mullberry Silk Pillowcase The best self-care is a good night’s sleep. This pillowcase made of mulberry silk reduces the friction between your pillow and your hair, meaning you wake up with smoother, frizz-free hair. Also, because it’s made of silk, it doesn’t absorb moisture like a cotton pillowcase, which can add to the tangles you might get in the morning. One shopper said it, “kept my naturally curly hair free of tangles and frizzies”. Adding to my cart right now. Price at time of publish: $16.99; amazon.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/1a732b49-5abd-4a8d-aa39-577669f7d8a3/glow+recipe.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - Glow Recipe Watermelon Glow Dew Drops It feels like no surprise that this is one of Amazon’s best sellers. This serum has been everywhere in 2022. With its formula containing niacinamide to help even out skin tone, brighten dullness and minimize pores. Plus hyaluronic acid which is an unmatched hydrator. This serum will leave your skin glowy and plump. This product isn’t just great as a serum, but it also works as a primer for your makeup. One shopper gave it a “10/10” because it helped them get the “glass skin look” and also helped fade their hyperpigmentation. However another shopper with sensitive skin noted, “there is a watermelon scent, but I don’t find it overpowering or offensive”. Price at time of publish: $34.00; amazon.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/65e3d632-0c8e-4a9c-8263-f432c8d3b433/water+drench.jpg Work - These Best-Selling Amazon Self-Care Products Will Make You Want To Cancel All Your Plans - Peter Thomas Roth Water Drench Moisturizer This legendary skincare brand has the perfect moisturizer for anyone with sensitive or dry skin. With 30% hyaluronic acid it’s a wonderful moisturizer for locking in that hydration. This moisturizer also contains Pentavitin which the company says “hydrates for 72 hours”. This moisturizer is fragrance-free and reduces the look of wrinkles, and fine lines for a hydrated complexion. Shoppers with sensitive skin are absolutely obsessed with this moisturizer. With one shopper saying they, “it has no scent, and it’s lightweight” so they “love everything about this product”. Price at time of publish: $22.00; amazon.com https://www.laraolsen.com/work/tiktok-the-ordinary-sale monthly 0.5 2023-03-12 https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/1b796679-4192-49d7-939a-b21cb646f8fd/squalane.png Work - Run don’t walk—The Ordinary is having its only sale of the year This plant-derived cleanser is a wonderful first step in the double-cleanse process as it is moisturizing and gentle while effective at removing makeup. It’s a good option for those with sensitive skin as it’s fragrance free. Now that it’s on sale there’s no other oil cleanser out there going to beat this price. One shopper with sensitive skin said they’d tried other cleansers, but this was the only one that “leaves skin feeling clean and soft without drying it out.” https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/8e997507-0f86-45a3-9671-32b16af72ea8/HA.png Work - Run don’t walk—The Ordinary is having its only sale of the year A simple-but-not-basic serum that you can’t go wrong with. This hyaluronic acid serum doesn’t just hydrate dull and dry skin, but it also smooths fine lines. It’s the perfect winter skincare addition. One shopper even said that he bought this for himself since he “couldn’t steal it from his girlfriend” and that his skin is “radiant and supple” after using it. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/6cefdcec-560f-420b-8570-5560eb19cc32/moisturizer.png Work - Run don’t walk—The Ordinary is having its only sale of the year Perhaps the most important part of any skincare routine: the moisturizer. This moisturizer formula is simple and hydrating. It has amino acids, ceramides, glycerine, and hyaluronic acid to improve your skin barrier and lock in all those active ingredients you’ve just layered underneath. The 30mL is also the perfect size to fit in your carry-on this holiday season. Shoppers rave about this moisturizer being perfect “year round” and that it’s a “holy grail for sensitive skin”. With one shopper even calling it a “pure” moisturizer because of how simple it is. “Just healthy happy skin.” https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/8efea3d6-0ed0-4534-899a-4e0beb7341c8/glycolic.png Work - Run don’t walk—The Ordinary is having its only sale of the year This glycolic acid solution has made its way around TikTok more than once with users finding different ways to use this, from lightening hyperpigmentation, to a deodorant alternative, and even a scalp detox. Glycolic acid is a great AHA exfoliator for dullness, hyperpigmentation, and fine lines. Plus, it draws water into the skin so it’s a great option for winter. However, since this is an exfoliator it’s important to moisturize and use sun protection. Shoppers are obsessed with this product’s hyperpigmentation lightening abilities. With one saying that they were taking a selfie and realized they “didn’t need as much foundation as usual”. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/69bf1688-9bfd-4d49-9f60-98b78e0ececa/azelaic.png Work - Run don’t walk—The Ordinary is having its only sale of the year This suspension is a great option for people dealing with hormonal acne, redness, or uneven skin texture. The azelaic acid works as a gentle exfoliator compared to other chemical exfoliants. Due to its formula it doesn’t pill which means you can layer your makeup on top. One shopper said, “35 years on this earth and this is the best my skin has looked”. “Any little spot that pops up disappears in a day or two,” said another shopper. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/dee6fb4b-4c3a-494d-99b8-9c23973db663/lash+serum.png Work - Run don’t walk—The Ordinary is having its only sale of the year Now for the most talked about, newest addition to The Ordinary. This lash and brow serum was viewed by 10M people in a video on TikTok, and has the most reviews of any of the other products on their site. This serum claims to be volumizing and promotes a thicker, fuller, and healthier look. It includes 11 active ingredients, including four peptides to volumize your lashes in as little as four weeks. The product gives you natural looking lashes said one shopper, “You’ll notice enhanced results with mascara.” Another shopper shared that her hair stylist “even asked if I had gotten extensions”. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/85ed1b94-c11e-402c-8146-f806cea35f3c/Screenshot+2022-11-15+at+10.21.02+PM.png Work - Run don’t walk—The Ordinary is having its only sale of the year The original “Buffet” serum was such a big hit that this the Ordinary’s 2.0 version with copper peptides. It combines peptides, amino acids, and hyaluronic acid in one serum. As opposed to other serums which may contain only one of these skin super ingredients. It targets crow’s feet and signs of aging and is suited for all skin types. It’s a great serum for skincare newbies or veterans. “This is my all-in-one, go-to serum all year round,” one shopper raved. “Results are almost instantaneous!” https://www.laraolsen.com/work/blog-post-title-two-39x4k monthly 0.5 2022-11-17 https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/ea955577-6d09-43f7-bdb8-34203291a992/redken+gift+set.png Work - This Redken Product Was the Only Thing That Could Save My Damaged Hair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laraolsen.com/pages/nerf daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/1613494431641-27AQP01PH5WLQVKO5GIF/Picture1.png https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/1612553548441-NRI8JVSWLOG0WOEGATRH/Picture2.png https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/1613494627621-Y2BV0N3XLG979RTU433I/Picture2.png 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https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/6d27b35c-47e3-413c-9aec-d2e1c12f15c9/8177-3.jpg https://www.laraolsen.com/pharma/nccn-announcment monthly 0.5 2023-01-19 https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/e56e9913-cd35-4a76-9ea7-ce973c853c9a/7871-1.jpg https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/f8d62c7c-d7d5-4d5d-921f-f57984f6ee7c/7871-3.jpg https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/dc9a1eef-bc59-4f4c-bf08-8b0d22777ec0/7871-4.jpg https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/58e09bbe-9e4c-49b5-a268-08f9affd9fb4/7871-5.jpg https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/e7efafb1-ec84-4217-aad1-59db00b8042d/7871-7.jpg https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/2e7c117e-3904-4ec8-80d6-5835a48e9af3/7871-6.jpg https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/9121520e-dcaf-4940-bbf4-4101f4ff682e/7871-2.jpg https://www.laraolsen.com/pharma/website monthly 0.5 2023-12-12 https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/d5554a6b-2250-4763-9005-14fbd14330cd/Screenshot+2023-06-12+at+10.43.13+PM.png Pharma - KISQALI HCP Website Restructure Client Novartis Role Lead Copywriter and Content Strategist Duration May ‘22- October ‘22 (6 months) Tools Microsoft Word, Adobe InDesign, Adobe XD Deliverables Copy Style Guide Manuscript with annotated changes Fully annotated PDF of website with scientific annotations Website hcp.kisqali.com https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/4cdfb100-3e17-4e4a-84f3-d468d3d09ddc/Screenshot+2023-06-12+at+10.18.06+PM.png Pharma - KISQALI HCP Website Restructure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/c6dbb9de-ada9-40e1-894a-ddc28ee80ba4/verzenio+logo.jpeg Pharma - KISQALI HCP Website Restructure - Website contains a branded video library and sticky navigation with a Contact Us accordion. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/2e186438-8353-409f-9b28-ef1013447e6a/piqray.jpg Pharma - KISQALI HCP Website Restructure - Website contains a similar layout for how navigation and containers should be designed. In addition, provides direction on where necessary manufacturer specific tabs in the header must be placed. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/122f70dc-dce0-4cd5-b4a0-107de1f73a80/Screenshot+2023-06-12+at+11.00.40+PM.png Pharma - KISQALI HCP Website Restructure - After the wireframes were developed by the UX designer I updated my manuscript to include functional terms to align with the CMS. I also collaborated with the UX designer to make design choices informed by the nuances of the content and data. I identified where there were gaps in the data story and wrote copy for headers, CTA buttons, and other content blocks. I also created alternative text for all visual components to meet style guide and ADA compliance. At this stage I also noted where scientific annotations would need to be added for approval by the FDA. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/7ecfeb67-7f1c-4efb-ab49-b6833f3a7cd9/Screenshot+2023-06-12+at+10.58.49+PM.png Pharma - KISQALI HCP Website Restructure - I created a style guide through collaboration with the UX designer and art director to allow for uniformity in the fonts and content blocks to save time and money for the client in the future. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/88e08f96-8b37-4ed0-8eba-336177331899/Screenshot+2023-06-12+at+9.11.22+PM.png Pharma - KISQALI HCP Website Restructure - Jumplinks We included jump links in the video library as well as each individual trial page to help the user find relevant information as quickly as possible. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/6e3f8ecb-183b-444b-8d57-91f9811df09b/Screenshot+2023-06-12+at+9.10.43+PM.png Pharma - KISQALI HCP Website Restructure - Downloadable content We added downloadable content blocks to relevant pages that allows providers and the care team to download resources based on what topic they were looking for. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/44ab6d0d-20ed-4187-a064-874fa42fbc06/Screenshot+2023-06-12+at+9.09.13+PM.png Pharma - KISQALI HCP Website Restructure - Important Safety Information Tray The Important Safety Information tray is an important legal addition and must be visible whenever there is a medical claim on the page. It functions as an accordion when it’s expanded/closed. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/e9a15000-4c93-4fee-b5d0-761d3d8cc1d2/Screenshot+2023-06-12+at+9.10.12+PM.png Pharma - KISQALI HCP Website Restructure - Accordion We added an accordion on the Dose Adjustments page so charts are neatly organized for users. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/f47c3220-5fef-4bda-9bd1-36ac3c9e3b6d/Screenshot+2023-06-12+at+10.37.59+PM.png Pharma - KISQALI HCP Website Restructure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dafb1a2fb9da11b04ae613b/c7ec4817-4eb9-4623-8a47-ab63d64b21d5/Screenshot+2023-06-12+at+9.04.07+PM.png Pharma - KISQALI HCP Website Restructure - The use of medical expert videos and quotes throughout the site was one of the most challenging parts of this project. Any content that included a medical claim had to be in close proximity to a block of trial context. This affected the layout of each page and had to be taken into account for the layout and the hierarchy of the content. 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