NERF
bigger Badder Hyper
Product Launch
Nerf wanted a social media campaign to roll out the launch of their new line of blasters: Hyper.
This range is Bigger, Badder, and more Hyper, than your little brother’s toys.
Created at Boston University’s student-run agency, AdLab, for Hasbro.
Won student awards for Best Teamwork, Problem Solving, Creative Teamwork and Client Relationship.
Results
Nerf’s social posts on IG alone received over 20k impressions and got people talking about the new release.
Copywriters: Lara Olsen + Jeturi Brown
Art Directors: Sydney Deng + Sophia Flissler