Ethos-Phone-A-Friend

Ethos is the only non-profit program in Boston focused on letting the older generation and disabled people stay at home. They deliver high-quality, affordable home and community-based care and are dedicated to fostering social interaction and respecting cultural diversity. Like most elderly care facilities across the nation, they’ve had to shift many of their programs online, but are now working on ways to keep their members connected with the community.

The Challenge: Ethos remained open during the start of the pandemic, but many of their programs for the community have gone virtual. In order to keep providing their members with social interaction, they want to promote their Phone-A-Friend program as a way to keep a sense of community.

The Idea: A program that provides their members with social interaction, helps create inter-generational bonds and keeps the sense of community strong.